Services

With data and proven execution, we drive B2B customer acquisition and growth.

From Japanese-quality marketing strategy and consulting, to hands-on execution, to winning new customers. G84 acts as your outsourced marketing executive — one specialist beside you from strategy through to results.

Free consultation & enquiries See the three services
With data and proven execution, delivering reliableB2B growth

With data and proven execution, delivering reliable B2B growth

From Japanese-quality marketing strategy and consulting, through to hands-on day-to-day operations outsourcing (BPO).

As your outsourced marketing team, we provide partnered support that connects straight to results.

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Do any of these sound familiar?

  1. Marketing effort, no results

    You run web, ads and social, yet none of it turns into enquiries or revenue. Tactics keep piling up while what actually works stays unclear.

  2. Marketing and sales are disconnected

    Leads are captured but never hand over smoothly to sales, so they never become meetings. The operating rules are vague and opportunities are lost.

  3. Customer data is scattered and unused

    Customer data sits spread across Excel and lives in individual heads. Neither decisions nor results are measured against it.

  4. Vietnam is unclear, so entry does not sell

    Buying decisions and business customs differ from Japan. With nobody to ask about a strategy that works locally, the office exists but never reaches the point of selling.

Services we provide

For Japanese companies entering and expanding in the Vietnam market, G84 delivers the following three services end to end.

  • B2B marketing support

    Consulting + Marketing Outsourcing

    Strategy and consulting for revenue growth, plus hands-on execution as your outsourced marketing department — in one place.

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  • Vietnam market entry & expansion

    Vietnam Web Strategy & Market Entry

    With the marketing × data of service 01, from a web strategy that works locally through to meeting introductions and M&A. Turning “researching” into “selling”.

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  • Web & data consulting

    Web & Data for B2B Sales

    Data and digital touchpoints optimised to feed B2B sales directly, with the effect made visible in KPI/ROI.

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Consulting + Marketing Outsourcing

B2B marketing support

Not only “drawing up a strategy to grow revenue”, but “doing the work and producing the result”. Consulting and hands-on execution as your outsourced marketing department, carried by one specialist end to end.

  • Rebuilding the revenue and sales process

    From strategy for revenue growth through to designing the process that links marketing and sales. We find the bottleneck and map the route to winning.

  • Marketing strategy and campaign planning

    Market and customer data turned into a strategy you can act on. From target definition to campaign design, built on evidence.

  • Execution as your outsourced marketing team

    No in-house marketers needed. Web/LP improvement, content, SEO and ad operations — delivered as if we were your own department.

  • Lead nurturing design

    A system that grows prospects into meetings and contracts. A repeatable process that does not depend on one person.

Vietnam Web Strategy & Market Entry

Vietnam market entry & expansion

The marketing and data power of service 01, applied directly to the Vietnam market. Not entry support that stops at research — a web strategy that reaches the ground, connecting you to targets and on through real meetings, deals and M&A in one flow.

  • Vietnam market research and customer understanding

    Local buying processes and business customs differ from Japan. We study market potential and competitors, and build the foundation for a strategy that fits the ground.

  • Web and branding strategy that works locally

    Rather than importing Japanese success stories as-is, we design a web strategy and branding that land and sell in the Vietnam market.

  • Business matching and meeting introductions

    A precise approach that connects Japanese companies with the right local partners. Not just research — real meeting opportunities.

  • M&A, acquisition and joint-venture advisory

    From searching for target companies, to advice on M&A and acquisitions, to joint ventures and PMI. We stay with you to the final stage of entry.

Web & Data for B2B Sales

Web & data consulting

Data structure and digital touchpoints optimised in a form that feeds B2B sales results directly. Tool adoption is never the goal — we support only what moves revenue, with numbers rather than instinct.

  • Customer data analysis and optimisation

    Scattered, person-dependent customer data organised into a form you can decide on. Data becomes the basis for the next move.

  • UX/UI and content design for B2B

    Site experience and content designed for the Japan–Vietnam market, aimed at enquiries and meetings.

  • Getting value out of MA/SFA

    MA/SFA are tools for running the strategy, nothing more. We help you choose what fits the purpose and design operations your team can actually use.

  • Building KPI/ROI measurement

    Campaign effect made transparently visible. Improvement driven by metrics tied to business results, such as CVR and cost per meeting.

How a project runs

  1. Current-state diagnosis & market analysis

    Analysis of your current data, sales interviews, and sizing up competitors and the market. First we pin down the question that actually matters.

    Step 01 Diagnose

  2. Strategy and process design

    Defining the target and the value you offer, then designing the buying and sales process. Turned into a strategy you can decide on.

    Step 02 Design

  3. Execution and foundations

    Executing the plan on your behalf, building the systems needed and forming relationships on the ground. We do the work with you.

    Step 03 Build

  4. Operations and continuous improvement

    Monitoring KPIs and improving continuously against the results. In time we support you in running it in-house.

    Step 04 Improve

Deliverables

Through the project we deliver the following. Not “just a proposal” — everything is handed over in a form that stays with your company.

Output

  1. B2B marketing strategy document

    • Market research and competitor analysis report (TAM/SAM/SOM)
    • Target persona / ICP (ideal customer profile) definition
    • Value proposition design document

  2. B2B process map & rulebook

    • Buyer journey map and buying/sales process map
    • Lead stage definitions (operating rules for MAL through WON)
    • Content matrix design document

  3. Data usage and operations design

    • Customer data clean-up and usage design document
    • MA/SFA operating and scenario design document (where needed)
    • KPI management sheet (KPI Dashboard & PREA Cycle)

  4. Vietnam market entry plan

    • Vietnam market entry and web strategy document
    • Shortlist of partner candidates and M&A targets
    • Meeting and matching progress report

Engagement models

A flexible support structure to match your business phase and the scale of the challenge.

Engagement models
Plan Project-based Fix the strategy and design Partnered (recommended) Continuous support, strategy to execution Hybrid Strategy plus execution outsourcing
Duration 2–3 months 6–12 months 6–12 months
Best for You want to organise strategy and lock down the overall design You want it taken from execution through to results You want professionals across both strategy and delivery
Recommended ★★☆ ★★★ ★★☆

Why companies choose G84

Rather than “a thick proposal”, “one result we produce together”.

  1. One continuous line from strategy to execution

    From strategy through web and campaign execution to day-to-day operations, covered across the board. No stacking of agencies — we stay with you and take responsibility.

  2. A Japan–Vietnam view built for this market

    We know both Japanese business quality and the market trends and buyer psychology on the ground in Vietnam, and support you from a view that bridges the two.

  3. A thorough focus on results and numbers

    We do not stop at a proposal. Results are pursued in concrete numbers — meetings won, CVR, cost per lead.

Why companies choose G84

Frequently asked questions

FAQ
Can you handle the actual execution — web production, ad operations, content — and not only the strategy?

Yes. Alongside strategy consulting we cover web/LP production and improvement, B2B content production, ad operations, and MA/SFA build and operations outsourcing, all in one place. Depending on the resources you have in-house, we propose either consulting alone or partnered support that includes operations outsourcing (BPO).

We have not adopted MA (marketing automation) or SFA yet. Can we still talk to you?

Of course. Even with no tools in place, we support you from selecting the MA/SFA tool that suits your business size and sales process, through initial build, to designing the operating rules. If you already have tools, we help you clean up the data and get far more out of what you have.

Can meetings and reports be handled in Japanese?

Yes, everything can be handled in Japanese. Regular project meetings, strategy proposals and monthly operations reports are all produced and presented in Japanese. Local execution — Vietnamese-language content production, ad configuration and so on — is carried out reliably by our local specialist team, in a Japan–Vietnam hybrid structure.

Will the proposal be adapted to B2B business customs and market structure in Vietnam?

Yes. We work from the standard frameworks of Japanese B2B marketing (ICP definition, buyer journey design and so on) while localising for market size in Vietnam (TAM/SAM/SOM), the competitive landscape, and how decision makers actually behave.

How are results measured and evaluated?

We look past traffic and page views. Targets are set on numbers tied to revenue (KPI/PI) — optimising cost per meeting (appointment cost), conversion rate (CVR), and the volume of MQL/SQL created. Data is monitored and improved regularly on the PREA cycle (Plan-Run-Evaluate-Adjust).

We would like our in-house marketing team to run this themselves in future. Can you support that?

Yes. We do not simply complete the work as an outside vendor. Know-how and operating manuals are accumulated inside your company, and our partnered support assumes that marketing will eventually run under its own steam.

What does the run-up to project start look like, and how long does it take?

After hearing your challenges in a first free consultation (online meeting), we prepare a concrete support plan, proposal and quote in roughly one to two weeks. Following contract and kick-off, projects start in as little as two weeks to one month.

Enquiries & materials

Talk to us about B2B marketing and market entry in Vietnam

“We want to know the strategy that fits us”, “we want to hand over marketing operations on the ground” — whatever it is, get in touch. A specialist will hear your challenges directly.

Free consultation & enquiries Download the service brochure (PDF)