Explore the export opportunity for the wood industry in the United States

Solutions for exporting wood products to the US market.

Top wood products favoured in the US market

  • Sawn tropical hardwood
  • Tropical hardwood plywood
  • Assembled flooring panels
  • Wooden furniture
  • Hardwood plywood
  • Hardwood flooring
  • Hardwood mouldings

Opportunities and challenges

Challenges

  • Geopolitical conflict keeps driving freight rates up, alongside challenges tied to environmental regulation, sustainable development and the green transition.
  • The risk of anti-dumping investigations and trade defence measures. In parallel, businesses must stay alert to trade fraud and falsified product origin.
  • Supply chains disrupted by tension in the Red Sea.

Opportunities

  • Wood and wood products are exported most to the United States, reaching USD 4.1 billion, up 24.5% on the same period in 2023.
  • Vietnamese products holding share in the US market include wooden-frame chairs and furniture such as wardrobes, folding desks, kitchen shelves, bathroom shelves and personalised gift items.
  • American demand for buying and refitting wooden interiors rises sharply around the holidays.

The United States — a market of potential for Vietnam's wood industry

Economic relations remain central to bilateral cooperation. The United States continues to be one of Vietnam's leading trade and investment partners. Upgrading the relationship to a Comprehensive Strategic Partnership opens many new opportunities for economic cooperation, particularly in high technology, clean energy and global supply chains.

The shift in American consumption that many experts point to is towards products close to nature, that do not harm the environment, that are produced greenly and reduce greenhouse gas emissions. At the same time, requirements for quality, usability and ease of installation keep rising.

  • The United States is moving to cut interest rates. That inevitably stimulates consumption again, widens import and export demand, and with it demand for wooden goods in this market will grow strongly.

  • The US Department of Commerce (DOC) has terminated the entire investigation into circumvention of anti-dumping and countervailing duties on wooden cabinets imported from Vietnam. This opens the way for Vietnamese wood products to enter the United States and achieve high growth.

Our reach

  • A rich data source of more than 60,000 businesses in the furniture industry.

  • Automatically find leadership contact points at ANY US company.

  • Manage leads, opportunities and prospects on a single platform.

A complete growth solution for wood-industry businesses

  • Marketing strategy consulting

    Adjusting segmentation, targeting and positioning specifically for the US market.

  • Sales network development

    A tailored approach to building effective websites and landing pages that appeal to American aesthetics and business culture.

  • Methodology and process development for B2B growth

    Specialised processes and methods suited to the character of US business.

  • Technology and tools

    Recommending and providing technology solutions such as SFA and CRM, optimised for the US market.

  • Training and methodology transfer

    Comprehensive training programmes designed to overcome cultural and language barriers.

Why choose our solution

  • Maximum saving of company resources: time, cost and people.
  • Seize opportunities early and bring technology into your business.
  • Simplify the process of finding and reaching prospects.
  • Advice and support from leading, dedicated experts.

Contact us

We are glad to answer your questions and to help you explore the opportunity of exporting wood products to the US market.

Connect now