Explore the export opportunity for agriculture, forestry and fishery products in the Japanese and US markets

Make the most of two leading international markets and lift the value of Vietnamese agriculture, forestry and fishery products. Explore new consumption trends, quality standards and strategic partnership opportunities that help businesses reach further and build a lasting position in the global supply chain.

An overview of the Japanese and US markets

The US market

Vietnam's exports of agriculture, forestry and fishery products to the United States keep making progress and hold an important place in overall export turnover. In 2024, export turnover to the United States reached USD 8.5 billion by the end of August, up almost 31% on the same period in 2023. The main groups are wooden goods, seafood, coffee and cashew nuts.

Notable figures

  • The United States is the largest import market for Vietnamese pangasius, accounting for 98% of total pangasius export value to the US in the first five months of 2024, with turnover above USD 120 million, up 19% year on year. (Source: Vneconomy)
  • Vietnamese coffee keeps growing strongly, with turnover of nearly USD 2 billion in the first three months alone, largely thanks to higher export value of Robusta and Arabica. (Source: Vneconomy)
  • Fruit products such as passion fruit, seedless lime and jackfruit are expanding thanks to new quarantine agreements between the two countries. (Source: Vneconomy)
  • Exports of timber and wood products to the United States account for more than 40% of the country's wooden goods imports, with turnover of USD 6.14 billion in the first five months of 2024. (Source: Vneconomy)
  • Pangasius & basa
  • Shrimp
  • Squid & octopus
  • Processed seafood
  • Coffee
  • Cashew nuts
  • Pepper
  • Wooden furniture
  • Sawn timber

The Japanese market

Vietnam's exports of agriculture, forestry and fishery products to Japan play an important part in trade between the two countries. In 2024 Japan remained one of Vietnam's largest export markets, taking around 6–7% of total agricultural export turnover.

Notable figures

  • Fishery

    Shrimp, pangasius and tuna are the main export items, with shrimp accounting for most of the value thanks to steady quality that meets Japanese standards. Shrimp exports in the first nine months of 2024 reached nearly USD 2.8 billion, up 10.5% year on year. (Source: Vneconomy, VIOIT)

  • Agriculture

    Japan is a growing market for specialty and high-quality coffee. Coffee exports to Japan have contributed significantly to Vietnam's total coffee turnover, with export value rising markedly of late. (Source: Vneconomy)

  • Fruit and vegetables

    Fruits such as banana, mango and dragon fruit have grown strongly. In January 2024 alone, fruit and vegetable export value to Japan reached USD 16.9 million, up 53.2% year on year. (Source: Asemconnectvietnam.gov.vn)

  • Wood pellets

    Wood pellet imports rose more than 40% in 2022. Total volume reached about 4.4 million tonnes, with Vietnam the main supplier, contributing over 50% of the volume.

  • Assembled flooring

    The value of these imports jumped noticeably, with China, Vietnam and Austria the leading suppliers — about 35% higher than the same period last year.

  • Plywood

    Plywood imports into Japan rose considerably, about 35% higher than in previous years.

  • Shrimp
  • Pangasius
  • Tuna
  • Dragon fruit
  • Mango
  • Processed vegetables
  • LycheeVietnamese lychee has received a geographical indication in Japan.
  • Coffee
  • Cashew nuts
  • Pepper
  • Wood pellets
  • Wooden furniture

Consumption trends in the Japanese and US markets

Consumption trends in the United States

  • American consumers favour high-quality agriculture, forestry and fishery products with strict control of food safety, product quality and provenance.
  • Products close to nature, that do not harm the environment, produced greenly and with lower greenhouse gas emissions.

Consumption trends in Japan

  • A focus on health and food safety
  • A preference for clearly traceable provenance
  • A liking for convenient products
  • Sustainability and environmental friendliness

Import standards

Some US import standards

Some Japanese import standards

Our reach

  • A rich data source of more than 5 million Japanese businesses.

  • Automatically find leadership contact points at ANY Japanese company.

  • Manage leads, opportunities and prospects on a single platform.

A complete growth solution for agriculture, forestry and fishery businesses

  • Marketing strategy consulting

    Adjusting segmentation, targeting and positioning specifically for the Japanese market.

  • Sales network development

    A tailored approach to building effective websites and landing pages that appeal to Japanese aesthetics and business culture.

  • Methodology and process development for B2B growth

    Specialised processes and methods suited to the character of Japanese business.

  • Technology and tools

    Recommending and providing technology solutions such as SFA and CRM, optimised for the Japanese market.

  • Training and methodology transfer

    Comprehensive training programmes designed to overcome cultural and language barriers.

Why choose our solution

  • Maximum saving of company resources: time, cost and people.
  • Simplify the process of finding and reaching prospects.
  • Seize opportunities early and bring technology into your business.
  • Advice and support from leading, dedicated experts.

Contact us

We are glad to answer your questions and to help you explore the opportunity of exporting agriculture, forestry and fishery products to the Japanese and US markets.

Connect now