Explore the export opportunity for the wood industry in the Japanese market
Solutions for exporting wood products to the Japanese market.
Top wood products favoured in the Japanese market
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Wood pellets
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Assembled flooring
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Plywood
The relationship between Vietnam and Japan is not merely economic and trade cooperation — it is a sincere friendship built on trust, understanding and respect.
Opportunities and challenges
Challenges
- In the first half of 2023, Vietnam's furniture export turnover reached only USD 640 million, down 45.6% on the same period in 2022.
- Exports of timber and forest products in August 2023 brought in USD 1.19 billion, down 21.5% on August 2022. Although down 42.27% year on year, the United States remains Vietnam's largest export market for timber and wood products.
- Wood furniture exports are heading into a phase of fiercer competition, with the burden of origin and quarantine requirements. Vietnam needs a different approach to exporting timber and wood products.
Opportunities
- Wood pellets: Wood pellet imports rose more than 40% in 2022. Total volume reached about 4.4 million tonnes, with Vietnam the main supplier, contributing over 50% of the volume.
- Assembled flooring: The value of these imports jumped noticeably, with China, Vietnam and Austria the leading suppliers — about 35% higher than the same period last year.
- Plywood: Plywood imports into Japan rose considerably, about 35% higher than in previous years.
Japan — a market of potential for Vietnam's wood industry
- Japan is the partner that has signed the most bilateral and multilateral free trade agreements (FTAs) with Vietnam.
- Bilateral trade between Vietnam and Japan has been actively supported through Japanese foreign direct investment (FDI) and official development assistance (ODA) in Vietnam.
- For many years Japan has consistently been a leading investment and ODA partner in Vietnam.
- Vietnam and Japan have many opportunities to cooperate in trade because the two economies complement each other.
- The export and import structures of the two countries are clearly complementary, with no direct competition.
- Many of the goods Japan needs to import are precisely the goods Vietnam is strong in — the wood industry among them.
- Trade between Vietnam and Japan will be supported further by new free trade agreements such as CPTPP and RCEP.
- Vietnam has been an attractive destination for Japanese business investment, thanks to market size, growth potential and a stable political and social situation.
Our reach
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A rich data source of more than 5 million Japanese businesses, including over 1,000 wood importers.
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Automatically find leadership contact points at ANY Japanese company.
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Manage leads, opportunities and prospects on a single platform.
A complete growth solution for wood-industry businesses
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Marketing strategy consulting
Adjusting segmentation, targeting and positioning specifically for the Japanese market.
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Sales network development
A tailored approach to building effective websites and landing pages that appeal to Japanese aesthetics and business culture.
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Methodology and process development for B2B growth
Specialised processes and methods suited to the character of Japanese business.
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Technology and tools
Recommending and providing technology solutions such as SFA and CRM, optimised for the Japanese market.
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Training and methodology transfer
Comprehensive training programmes designed to overcome cultural and language barriers.
Why choose our solution
- Maximum saving of company resources: time, cost and people.
- Simplify the process of finding and reaching prospects.
- Seize opportunities early and bring technology into your business.
- Advice and support from leading, dedicated experts.
Contact us
We are glad to answer your questions and to help you explore the opportunity of exporting wood products to the Japanese market.
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