Explore the export opportunity for the apparel industry in the Japanese market

Solutions for exporting apparel to the Japanese market.

An overview of Japan's apparel import market

  • Japan ranks third, with total annual apparel imports of around USD 20–30 billion, about 7–8% of the global market.

  • Import value stood at USD 25 billion in 2022, with a forecast compound annual growth rate (CAGR) of about 6.78% to 2028.

  • The five main exporters into Japan: China, Vietnam, Bangladesh.

Top apparel products favoured in the Japanese market

Garments made from cotton, polyester and blended fabrics are the most common materials.

  • Shirts
  • T-shirts
  • Trousers
  • Skirts
  • Jackets
  • Footwear
  • Bags
  • Hats
  • Workwear

Consumption trends in the market

  • Rising demand for environmentally friendly products

    Japanese consumers care more and more about clothing from sustainable sources, using recycled materials or made through environmentally friendly processes. That has shifted how supply sources are chosen.

  • E-commerce

    Online shopping is growing quickly in Japan, driving demand for fast fashion, with many products imported from abroad.

  • Free trade agreements

    Japan has signed many free trade agreements with countries in the region, cutting tariffs on apparel imported from partners such as Vietnam and Bangladesh, and lifting import turnover from those countries.

The relationship between Vietnam and Japan is not merely economic and trade cooperation — it is a sincere friendship built on trust, understanding and respect.
Mr Tran Quang Huy Director General of the Asia Market Department, Ministry of Industry and Trade

Our reach

  • A rich data source of more than 5 million Japanese businesses, including over 1,000 in apparel and fashion.

  • Automatically find leadership contact points at ANY Japanese company.

  • Manage leads, opportunities and prospects on a single platform.

A complete growth solution for apparel businesses

  • Marketing strategy consulting

    Adjusting segmentation, targeting and positioning specifically for the Japanese market.

  • Sales network development

    A tailored approach to building effective websites and landing pages that appeal to Japanese aesthetics and business culture.

  • Methodology and process development for B2B growth

    Specialised processes and methods suited to the character of Japanese business.

  • Technology and tools

    Recommending and providing technology solutions such as SFA and CRM, optimised for the Japanese market.

  • Training and methodology transfer

    Comprehensive training programmes designed to overcome cultural and language barriers.

Why choose our solution

  • Maximum saving of company resources: time, cost and people.
  • Simplify the process of finding and reaching prospects.
  • Seize opportunities early and bring technology into your business.
  • Advice and support from leading, dedicated experts.

Contact us

We are glad to answer your questions and to help you explore the opportunity of exporting apparel to the Japanese market.

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