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Exploring export opportunities for the wood industry in the U.S. market

Contact

Top products

Sawn Tropical Hardwood

Tropical Hardwood Plywood

Assembled Flooring Panels

Wooden Furniture

Hardwood Plywood

Hardwood Flooring

Hardwood Molding

Opportunities and challenges

Challenges

  • Geopolitical conflicts continue to intensify, driving up shipping costs, along with challenges related to environmental regulations, sustainable development, and green transition.
  • The risk of anti-dumping investigations and the application of trade defense measures. At the same time, vigilance is needed against the risk of trade fraud and counterfeit product origin.
  • The supply chain is disrupted due to tensions in the Red Sea.

Opportunities

  • Wood and wood products are the most exported to the U.S. market, reaching $4.1 billion, an increase of 24.5% compared to the same period in 2023.
  • Vietnamese products dominating the U.S. market include wooden frame chairs, furniture such as foldable wardrobes, work desks, kitchen shelves, bathroom racks, and personal gift items.
  • The demand for shopping and renovating wooden furniture among Americans increases during holiday seasons.

Potential market for Vietnam's wood industry

Economic relations remain at the core of bilateral cooperation. The United States continues to be one of Vietnam's leading trade and investment partners. The upgrade to a Comprehensive Strategic Partnership opens up new opportunities for economic collaboration, especially in high-tech industries, clean energy, and global supply chains.

The changing consumption trend among Americans in recent times, as noted by many experts, revolves around products that are environmentally friendly, have minimal impact on nature, and follow green production practices with reduced greenhouse gas emissions. At the same time, there is a growing demand for higher quality, greater convenience, and easy installation of products.

  • The United States is taking steps to cut interest rates, which will inevitably stimulate consumer demand, expand import-export activities for businesses, and significantly increase the demand for wooden furniture in this market.
  • The U.S. Department of Commerce (DOC) has canceled all anti-circumvention investigations related to anti-dumping and countervailing duties on wooden cabinets imported from Vietnam. This decision will pave the way for Vietnam’s wood product exports to the U.S. and drive strong growth.
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Our advantages

A vast data source with over 60,000 furniture industry enterprises.

Automatically search for key contact information of the leadership of ANY U.S. company.

Manage leads, opportunities, and potential customers on a single platform.

The One-stop business growth shop

Marketing Strategy Consulting

Adjust segmentation, targeting, and positioning strategies specifically for the U.S. market.

Sales Network Development

A customized approach to creating effective websites and landing pages that align with the aesthetics and business culture of the U.S. market.

Methodology and Process Development for B2B Growth

Specialized processes and methodologies tailored to the business characteristics of the U.S. market.

Providing Technology and Tools

Recommend and provide technology solutions such as SFA and CRM, optimized for the U.S. market.

Training and Methodology Transfer

Comprehensive training programs designed to overcome cultural and language barriers.

Why us?

Maximizing resource savings for businesses: time, cost, personnel, etc.

Seize opportunities early and integrate technology into your business.

Simplify the process of finding and reaching potential customers.

Receive guidance and support from our top dedicated experts.