Applying AI in customer relationship management: Optimizing CRM for B2B businesses

In today’s business landscape, Customer Relationship Management (CRM) plays a pivotal role that every enterprise must prioritize. Effective customer data management not only helps maintain long-term relationships but also drives robust business growth. For B2B enterprises in particular, customer segmentation, trend forecasting, and optimizing customer engagement strategies are essential to boosting business performance. With rapid […]