Setting clear priorities when doing Agile Marketing
he best agile marketing teams I’ve seen are masters at prioritization. Learn how your team should assign singular responsibility for prioritization, and optimize its backlog for clearly communicating priorities, and keep from overcommitting and burning out. A single person on the team needs to prioritize While your agile marketing team doesn’t necessarily need to follow […]
Planning effectively when doing Agile Marketing
A big challenge that agile marketers face is trying to balance being agile with planned work. You need to figure out how your team can stay focused and uninterrupted, while still allowing for important changes to happen. A lot of this depends on the nature of your work, but there are some good practices to […]
Deciding What You’re Not Going To Do When Doing Agile Marketing
The best agile marketing teams have bigger goals that allow them to work on the right work at the right time. Learn how you and your team can push back on requests that aren’t in alignment, allowing the most valuable work to get completed, while building trust with your stakeholders. Show the Impacts to Other […]
Incorporating feedback into your workflow when doing Agile Marketing
Once your team has gotten down the basics of working in agile marketing and can deliver work in short, iterative cycles, feedback is key. You’ll want to ensure that feedback is getting collected, talked about in a regular cadence and used effectively to inform what your team will work on next. Feedback should be part […]
Leading culture change when doing Agile Marketing
A command and control culture can be a quick killer for agile marketing teams. Learn how you can talk to leaders in your organization about the culture change required to succeed with agile marketing. Getting your managers to stop assigning work This is the one that gets new teams every time — you’ve agreed to […]
